The Resume
The Resume
The Resume
SNAPSHOT: PRUDENTIAL
Global Navigation
Reimagined a complex enterprise navigation system to improve usability, scalability, and customer understanding while balancing business, legal, and organizational constraints.
ROLE
Director, UI/UX Design • 2015-19
SKILLS DEMONSTRATED
Information Architecture
Navigation Design
Enterprise UX
Accessibility
Stakeholder Management
CHALLENGE
As Prudential's public website expanded, the navigation became increasingly difficult to scale. Confusing labels, growing link inventories, legal requirements, and competing stakeholder priorities created friction for both users and the teams responsible for maintaining the experience.
OUTCOME
Developed a scalable navigation framework that addressed known usability challenges, informed future redesign efforts, and established a stronger foundation for long-term site growth.
Navigation Architecture
Redesigned the navigation structure using a mega-menu approach that allowed users to reach deeper levels of content quickly while supporting future growth.
Labeling & Findability
Reworked navigation labels and content organization to improve clarity, helping users better understand where information lived within the site structure.
Scalable Enterprise Framework
Created a flexible navigation system capable of supporting evolving content needs while maintaining accessibility, legal compliance, and brand consistency.
KEY TAKEAWAYS
Redesigned a complex global navigation while respecting legal requirements, established organizational priorities, and the realities of a large enterprise environment.
Reorganized information architecture and labeling to reduce user confusion while preserving access to every required destination across the site.
Combined analytics, usability observations, and design system principles to propose a more intuitive navigation model that influenced future redesign discussions.