The Resume
The Resume
The Resume
SNAPSHOT: PRUDENTIAL
Prudential Retirement App
Led the visual redesign of a retirement mobile app, establishing a new mobile design direction that improved adoption, user perception, and future product standards.
ROLE
Director, UI/UX Design • 2015-19
SKILLS DEMONSTRATED
Mobile App Design
Design Leadership
Visual Design
Accessibility
Design Systems
CHALLENGE
Prudential's retirement mobile app launched to negative customer feedback and failed to meet expectations for a modern mobile experience. The existing visual language, while effective for responsive web experiences, lacked the clarity, polish, and engagement expected from a standalone mobile application.
OUTCOME
Delivered a modern mobile experience that improved customer perception, increased adoption, and established a new foundation for Prudential's future mobile product strategy.
Mobile-First Design Language
Redesigned the visual experience specifically for mobile devices, moving beyond responsive web patterns to create an interface optimized for touch interactions and focused user tasks.
Reimagined User Experience
Introduced a cleaner visual hierarchy, refined typography, and more engaging layouts that elevated the overall perception of the product while maintaining usability and accessibility standards.
Establishing Future Standards
Created a design direction that influenced future standalone applications, helping define interaction patterns, animation principles, and visual standards for subsequent mobile initiatives.
KEY TAKEAWAYS
Led the visual redesign of Prudential's retirement app, creating a modern, mobile-first experience that established the direction for the product while meeting a high-profile conference deadline.
Recognized when the existing design system no longer fit the problem, strategically adapting established standards to create a cleaner, more engaging standalone mobile experience.
The redesigned experience contributed to a 15% increase in app downloads at launch, improved customer reviews, and established new visual and interaction standards for future Prudential mobile applications.