The Resume
The Resume
The Resume
SNAPSHOT: PRUDENTIAL
Article Experience
Redesigned the core content template used across Prudential's digital ecosystem, creating a more flexible framework for articles, videos, infographics, and educational content.
ROLE
Director, UI/UX Design • 2015-19
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SKILLS DEMONSTRATED
Content Design
UI Design
Information Architecture
Design Systems
Responsive Design
CHALLENGE
As Prudential expanded its investment in educational and thought-leadership content, the existing article template struggled to support evolving content needs. The layout lacked flexibility, content discovery was limited, and important engagement opportunities such as social sharing, related content, and author information were underutilized.
OUTCOME
Delivered a scalable content template that improved readability, strengthened content discovery, and provided a consistent framework for Prudential's expanding library of educational resources.
Flexible Content Framework
Created a modular content layout capable of supporting articles, videos, infographics, webinars, and future content formats while maintaining a consistent user experience.
Content Discovery & Engagement
Introduced related content pathways, author attribution, social sharing opportunities, and save-for-later functionality to encourage deeper engagement across the content ecosystem.
Mobile-First Reading Experience
Optimized the reading experience across devices, ensuring content remained readable and accessible while supporting increasingly long-form educational materials.
KEY TAKEAWAYS
Redesigned the article layout to support articles, videos, infographics, and other media while maintaining a consistent, user-friendly reading experience.
Introduced connected content, social sharing, author information, and bookmarking features to help users discover additional resources and stay engaged beyond a single article.
Worked directly with content stakeholders to translate editorial needs into scalable UI components, creating a template that better supported both authors and readers.