The Resume
The Resume
The Resume
SNAPSHOT: PRUDENTIAL
Email Design System
Created a scalable email design framework that enabled marketing teams to produce accessible, on-brand communications while reducing design and development effort.
ROLE
Director, UI/UX Design • 2015-19
SKILLS DEMONSTRATED
Design Systems
Email Design
Accessibility
Marketing UX
Component Architecture
CHALLENGE
Prudential's email communications ranged from transactional notifications to large-scale marketing campaigns. Existing email experiences lacked consistency, required frequent design involvement, and needed to function reliably across a wide variety of email clients, corporate environments, and accessibility requirements.
OUTCOME
Established a scalable email design system that accelerated campaign production, improved customer engagement, and reduced dependence on design resources for routine communications.
System Foundation
Developed a structured email framework that aligned with Prudential's broader digital ecosystem while accounting for the technical limitations of email platforms and legacy corporate environments.
Flexible Content Components
Created modular content blocks capable of supporting transactional messaging, marketing campaigns, product announcements, and customer communications without requiring custom layouts for each use case.
Scalable Marketing Operations
Designed reusable patterns that allowed non-design teams to create and launch emails more efficiently while maintaining brand consistency, accessibility standards, and visual quality.
KEY TAKEAWAYS
Designed a reusable library of email templates and components that enabled consistent, on-brand communication across a wide variety of customer and marketing campaigns.
Developed accessible, responsive email layouts that performed reliably across legacy email clients while maintaining visual consistency with Prudential's digital brand.
Established a flexible email framework that reduced design overhead, accelerated campaign production, and helped increase monthly customer engagement by 25%.