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Pru G.I.F.T.

An example of a design system applied to a product page layout.

Key Requirements

  • Use all established brand and design guidelines

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  • Responsive and ADA compliant

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  • Use the existing design system

Proposed Solution

  • Create a layout using content created by the business to promote the G.I.F.T. product

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  • Employ the design system

Results

  • A fully accessible and responsive web page within the Prudential.com website

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  • Clear, legible content and data on the G.I.F.T. product

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  • 15% increase in product sales within 3 months after launch

Guaranteed Income for Tomorrow, also known as G.I.F.T., is a product offered by Prudential Financial. It acts as a personal pension that individuals can establish and contribute to over time, supplementing their 401(k) or any company-provided pension.

 

While this project may not seem particularly exciting, it represents a typical "bread-and-butter" request we often receive on the UI team. Thanks to the Prudential Design System we had established, creating a layout took just one to two hours, depending on whether the content was ready or if any new interactions needed to be developed (in this case, there were no new interactions).

 

As with all our projects, a UX designer was brought in to create initial wireframes. As the UI designer for this project, I reviewed and adjusted the wireframes based on the flow of content and visual hierarchy. Once the final wireframes were approved, everything was mocked up using our design system and presented to both the business and marketing teams, who always had additional feedback. What you see here is the final round of visuals and content that were launched. 

 

Thank you for reading.

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